Has anyone seen Wal-Mart‘s new commercial? I caught it — full of happy children smearing themselves with organic food — the other night. Apparently it started airing a few weeks ago, and is the first part of a multi-million-dollar campaign. According to Ad Week, it’s the company’s first ad campaign to focus on food. Related print ads will launch this month in several publications.

I have to admit, the tagline “organic food at Wal-Mart prices” sounds appetizing to me (and my wallet), even though I know all the reasons it shouldn’t. Wonder how it’ll work on everyone else?