The film Wall*E had a strong environmental theme. Now Kleenex tissues are featuring Wall*E on their packaging.

Odd. As Greenpeace says:

If you look on the bottom of these boxes, you’ll see a little recycled symbol that says: “This box is made from 100% recycled paper.” What you won’t see on the bottom of that box is a message telling you that the tissues inside it are made from centuries-old trees that were cut from forests that had been around for as much as 10,000 years — until [Kleenex owner Kimberly-Clark] came along with its clearcutting practices, that is. Nor will the box tell you that K-C refuses to use any recycled material in Kleenex even though doing so would save huge areas of ancient forests.

Check out this Mark Fiore animation:

Grist thanks its sponsors. Become one.

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