Articles by Ben Tuxworth
Ben Tuxworth is senior adviser at Salterbaxter Communications and an associate at Forum for the Future.
All Articles
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Scotland, Northern Ireland, and Wales are pursuing dramatically different environmental strategies
Over the past decade, the current British government has taken a crack at devolution, giving Scotland, Northern Ireland, and Wales a level of operational government unseen for a century or more. The fledgling administrations of these three “devolved nations” have embarked on very different policy trajectories on the environment, among other policy areas. The sustainable […]
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A roundup of energy and climate news from the U.K.
Like pretty much every other English person I know, I’m currently on holiday in France. The Vendee region makes for a pleasant alternative to Britain at this time of year, and just down the road is La Rochelle, which was part of England until, oh, about 500 years ago. The two nations are deep in […]
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Will eco-labeling contribute to consumer shopping confusion?
Ben Tuxworth, communications director at Forum for the Future, writes a monthly column for Gristmill on sustainability in the U.K. and Europe.
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British supermarket shoppers face increasingly bewildering claims about the ethical qualities of products. In one of retail giant Tesco's stores, shoppers can opt for goods branded with the Soil Association's organic standard, the Fairtrade Foundation's logo, the British Farm standard, or chain-of-custody marks from the Marine Stewardship and Forest Stewardship Councils. They can linger over footprint information from the Carbon Trust or dolphin-based evaluation of the fishing methods used to catch their tuna. On another spectrum altogether, they are offered "Finest" and "Value" brands on Tesco's own goods. And on most products they're also expected to wade through nutritional assessments, guideline daily amounts, glycemic index counts, information on allergies, and of course, brand, quantity, and price.
As one weary consumer observed, supermarket shopping has become more like visiting a museum, with plenty to read and a clear educational agenda. Check-Out Carbon, a new report from my organization Forum for the Future, explores attempts to reduce the carbon intensity of the weekly shopping trip, and makes challenging reading for anyone hoping shoppers are taking it all in. After interviewing industry experts, conducting focus groups with consumers, and commissioning a survey of 1,000 U.K. adults, we found a surprising consensus: Despite the race to get ethically branded goods into stores, we're all expecting too much of shopper choice.
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Can sustainability survive the recession?
Ben Tuxworth, communications director at Forum for the Future, writes a monthly column for Gristmill on sustainability in the U.K. and Europe.
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What will the recession mean for sustainability? With the U.S. subprime tsunami still breaking on Britain's shores, house prices in freefall, and several major financial institutions in trouble, it's becoming a hot topic in the U.K. now, with pundits wading in on both sides. Media framing has a tendency to become self-fulfilling prophecy, so it's worrying that there's a fair amount devoted to how rising costs and stagnant incomes will inevitably trample on the green shoots of ethical consumption.
And to be fair, it's not hard to find evidence to support this view. British Prime Minister Gordon Brown is, as predicted, getting a good kicking on his planned fuel-tax rises -- to the point that it's a safe bet they'll be abandoned soon. More worryingly, there are signs that some forms of ethical consumption have slowed fairly dramatically in the last few months. With food prices at supermarkets up around 20 percent on this time last year -- equating to around £1,000 (nearly $2,000) per year for the average family -- the squeeze is on.