Articles by Jess Zimmerman
Jess Zimmerman was the editor of Grist List.
All Articles
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New toilet paper is recycled and brown, and that’s not QUITE as gross as it sounds
So if you were going to make a recycled toilet paper, would you make a huge deal about it being brown? Is that really the color that will evoke the most pleasant images when paired with the phrase “recycled toilet paper”? Is anyone even driving this marketing campaign?
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Schoolkids want The Lorax to be more tree-huggy
As Dave Roberts pointed out when the trailer was released, the upcoming Lorax movie is an insult to all that’s good and holy. The original Seuss tale is bleak, sure, but bleak with a purpose: it’s a parable about greed, exploitation, and the consequences of environmental rapaciousness. It does not feature the Polyphonic Spree. Well, […]
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Climate change danger: Arsenic in the water supply
Droughts, climate change, and resource-intensive dairy farming have joined forces to make Mexico’s Laguna Region, once well-stocked with ponds, into a semi-arid semi-wasteland. Oh, and the drinking water is full of arsenic and it’s giving everyone cancer. Is this the most cheerful post we’ve ever written? Maybe!
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McDonald’s discovers social media can backfire when people hate you
When McDonald's tried to launch the #McDStories Twitter campaign, they clearly envisioned a bunch of fond memories from Big Mac lovers. Unfortunately, they really, really misunderstood social media.
