Hermès, purveyor of expensive scarves advertised in Vogue, is making sustainability seem even MORE elitist by launching a $11,200 bike. What makes it “worth” that much (other than brand perception and a status-obsessed culture, you mean)? Here’s a rundown:

  • Lighweight carbon fiber frame
  • Hydraulic disc brakes
  • Bull calf leather seat, handles, and luggage rack
  • Knowledge that you’re better than everyone else

As Hermes “Horizons Director” Francois Dore says in the following video, “Zees bicycle has been designed targeting ze people who really want to have an easy life.” With its tinkling French music, this video seems like a parody, but I guess it’s for real?

According to Slate, the bike also has a belt-driven transmission and shock absorption in the frame. You can get it in 8-gear or 11-gear versions. Just get some insurance too, maybe, along with your jaunty beret and gold-encrusted baguette.

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