For several months last year, patrons of a Seattle coffee shop called Tailwind Cafe had the option of ordering their Americanos and lattes in returnable metal to-go cups. Customers could simply borrow a cup from Tailwind, go on their way, and then at some point — perhaps a few hours later, perhaps on another day that week — return the cup to the shop, which would clean it and refill it for the next person. If it wasn’t returned within 14 days, the customer would be charged a $15 deposit, though even that was ultimately refundable if the cup was returned by the end of 45 days.
Tailwind’s head chef, Kayla Tekautz, said her cafe started the program out of a desire to address the environmental scourge of disposable plastic foodware and other packaging, the vast majority of which cannot be recycled. It was a partnership with a reusable packaging and logistics company called Reusables.com, which provided Tailwind and another Seattle area store, Cloud City Coffee, with branded cups and a QR code-operated drop-off receptacle.
But the cafe quickly r... Read more
