Dearest Readers,

Today brings news — oh, and wildly spreading it is — of an ad campaign in Brazil aimed at convincing people to save water by peeing in the shower. Here is the video, and here is the website, if you are seeking extra credit for your Portuguese skills (beware, it starts with a series of yes-or-no questions).

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Great minds think alike: Just two weeks ago, I made a video advising shower-peeing as a water-saving, money-saving step (see below). And my whiz-dom extends even further back: it was a bit more than two years ago that I first addressed this trickly topic in my column.

So you see, dearest readers, the international impact of my gentle advice is untold. More to the point: Pee is the universal language! So don’t be afraid to go with the flow.

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