For months, the bottled-water industry has been losing its grip over people’s pocketbooks. Consumers are realizing that buying purified tap water at pumped-up prices, packaged in little plastic bottles, makes zero sense in economic, ecological, or health terms.

Now the industry appears to be losing its grip on reality. From the Miami Herald:

In the radio ad, a talking faucet extols Miami-Dade’s tap water as cheaper, purer and safer than bottled water. It may have sounded innocuous to most listeners, but the 30-second spot left the nation’s largest purveyor of bottled water boiling mad. Nestle Waters North America, which makes nearly $4 billion a year selling Zephyrhills and other brands, is threatening to sue if the county doesn’t kill commercials the company brands as false advertising.

Ha. Does the transnational giant really think it’s going to win consumers by bullying their utility?

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