Climate Culture

Is Esurance the eco-friendliest of them all?

Last night I caught snippets of a new Esurance television commercial. Thinking I heard the words "environment" and "hybrid," I headed over to esurance.com to investigate. For those of you not familiar with Esurance, they are an online insurance company whose animated television commercials feature Erin Esurance, a secret agent with a mission to help you and me crack the auto insurance code.

Once at the site, I headed over to the "ErinCam" where I located the advert in question. In this "episode," Erin encounters a robot destroying a forest to produce paper for those other auto insurance companies. Erin then goes on about how Esurance is paperless -- thus saving customers some green as well as helping to protect the environment. After dispatching the tree-cutting robot (in under 30 seconds no less), she and her partner hop in their hybrid SUV and drive off into the sunset.

I also stumbled upon Erin's "Top Secret" audio files (aka radio ads), some of which also include the Esurance is green message. And go figure, Erin (a fictional animated character remember) even has her own blog.

I dug a little deeper and discovered that going (almost) paperless is not the only planet friendly initiative under way at Esurance. According to their "Our Commitment to the Environment" page:

From Liz to Living Libraries

No business like Liz business No matter how wholesome Elizabeth Hurley’s organic baby food turns out to be, it can’t make up for the cruelty of denying her child the opportunity to breast-feed. What? Why are you looking at us like that? Is that organic spandex? Research indicates that exercising makes you smarter and that […]

On green building, urban development, and reviving rural America

This is part two of a three-part interview. You can read part one here and part three here.

In this section, Alex and I discuss green building, urban development, and reviving rural America.

Umbra on garden hoses

Dear Umbra, I’m diligently avoiding PVC plastics, but cannot find a good quality non-PVC garden hose. We have particularly high water pressure, so we need a hose that can withstand the pressure. I only need to water the veggie garden a couple of times a week in summer, but it’s not quite feasible to do […]

From Size to Spies

It’s not the size of the turtle, it’s how you save it Photo: WiLDCOAST. “My man doesn’t need turtle eggs,” says the sultry model in a controversial Mexican ad campaign, which urges men to stop buying the alleged aphrodisiacs and help save the endangered sea creatures. But does he need a Hummer H2? Money-mouth co-location […]

Umbra on taking the next step

Dear Umbra, I’ve noticed that often you tell people “don’t sweat the small stuff” and suggest they focus on the major issues (transportation, housing, etc.). What about those of us who already do that, and want to do even more? I can almost guarantee you we are the ones sending you questions about widgets and […]

It’s an electric bike

I don't know what this guy's hang-up is with Deuce Bigalow, but high gas prices and the following comment by Odograph on the cost of plug-in electric hybrids got me thinking again. In lieu of paying $3-6K more for a plug-in hybrid electric car:

What if you drive a prius and plant $3-10K worth of trees? What if you skip the prius, buy an echo and plant $13-20K worth of trees? What if you spend $1k and ride a really nice bike?

I especially liked his last idea. I jumped on the net to see what was new for electric bikes and bought a conversion kit from a shop somewhere in California for $300. UPS dropped it off at my house last Monday and I had it on my bike an hour or so later.

Umbra on personal actions that make a real difference

Dear Umbra, What are some everyday things I could do to protect the environment? Like choosing plastic or paper, that kind of thing. DominickSpokane, Wash. Dearest Dominick, Your good question has a surprising answer, and it’s one I’m happy to repeat as often as necessary: None of the important things has to do with paper […]

From Lubes to Lemurs

Lube job Folks sometimes worry about sustainability during sex — just not the environmental kind. To make your pleasure greener there’s the Veg Sex Shop, a collection of vegan and eco-friendly sex toys, including a solar-powered vibrator and a dazzling variety of oils and lubes. Look on the bright side Global warming may result in […]

Better Off, Dead

Eco-burials on the upswing We’re all gonna die! Eventually, anyway. If you’d like your demise to contribute to a greener planet, reserve a plot at Forever Fernwood, a northern California cemetery specializing in “eco-interments.” About half of Fernwood is devoted to burials that use environmentally friendly practices: hemp-silk blend shrouds, biodegradable coffins, low-key grave markers […]