What companies do today’s trendsetters consider to be the top 15 green brands? It’s not who you might think …
A survey of 100 Gen Y’ers (born 1979-1993) asked which brands they perceived to be most eco-friendly. Here are the top 15:
- Whole Foods
- Trader Joe’s
- Toyota
- Honda
- Aveda
- Zipcar
- American Apparel
- Ikea
- 7th Generation
- Apple
- The Body Shop
- Starbucks
- Netflix
- Method
The aim of the survey, the consulting firm said, was to “discover which companies are going beyond the niche segment of hard-core Greenies to win over influential Gen Y’s.”
In making their selections, those surveyed told Outlaw Consulting that qualities among the standouts included trailblazers that went green in a big way long before their competitors, brands with clean, minimalist design and products in categories that are key to some of their basic needs — like things they eat, wear or put on their bodies.
Sigh. Kids these days …
