Hey girl, are you tired of the Ryan Gosling “hey girl” meme yet? Haha, LIAR. You’re not, and DoSomething.org knows you’re not, and that’s why they’re using Ryan’s handsome mug to get you to recycle.

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The group’s “Don’t Be Trashy” campaign is clearly trying to leverage every viral meme on the internet, in a flailing bid to catch the eye of Young People. There are also LOLcats and fake When Parents Text messages about recycling — I’m guessing we’re this close to a Courage Wolf about how glass bottles just WON’T STAY DOWN. It sorta reeks of desperation, but it’s a testament to the ineffable but irresistible charm of Ryan Gosling that I’m not even mad at this campaign.

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