Here’s how it began, one day at FoodBeast:

It all happened early yesterday morning — I ran up to the fridge in our office just a few short skips away from my desk, pulled an apple from the fruit drawer, and chomped on it as I returned to my seat. Upon the first crunch, my desk-mate Geoff looked up from his computer, and said the inevitable phrase that eventually led to me writing this post: “Dude, you’re eating that apple all wrong.”

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That stat about apple core waste, by the way, is more of an informed guesstimate. But the message remains the same: All those times you ended an apple with a spitty, chewed-up core in your hand could have been avoided.