Peter Madden, chief executive of Forum for the Future, writes a monthly column for Gristmill on sustainability in the U.K. and Europe.
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We have just published the American paperback version of Capitalism As If the World Matters. The book is written by Jonathon Porritt, one of the foremost environmentalists of his generation and cofounder of my organization, Forum for the Future. The foreword is by Amory Lovins. As well as working with us, Jonathon is chair of the U.K. Government's Sustainable Development Commission. Previously, he was director of Friends of the Earth.
In the book, he tackles the most pressing question of the 21st century: Can capitalism, as the dominant economic system, be reshaped to deliver a sustainable future? He argues that it can be and it must be. He then lays out the framework for a more "sustainable capitalism."
At the heart of the book are two theses: that capitalism is basically the only game in town, with the vast majority of the world's people content for it to remain so for the foreseeable future; and that learning to live sustainably on the planet is a non-negotiable imperative.