Ben Tuxworth, communications director at Forum for the Future, writes a monthly column for Gristmill on sustainability in the U.K. and Europe.
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What will the recession mean for sustainability? With the U.S. subprime tsunami still breaking on Britain's shores, house prices in freefall, and several major financial institutions in trouble, it's becoming a hot topic in the U.K. now, with pundits wading in on both sides. Media framing has a tendency to become self-fulfilling prophecy, so it's worrying that there's a fair amount devoted to how rising costs and stagnant incomes will inevitably trample on the green shoots of ethical consumption.
And to be fair, it's not hard to find evidence to support this view. British Prime Minister Gordon Brown is, as predicted, getting a good kicking on his planned fuel-tax rises -- to the point that it's a safe bet they'll be abandoned soon. More worryingly, there are signs that some forms of ethical consumption have slowed fairly dramatically in the last few months. With food prices at supermarkets up around 20 percent on this time last year -- equating to around £1,000 (nearly $2,000) per year for the average family -- the squeeze is on.