Write about peak oil, environmentalism, or any kind of resource constraints to enough people, and you'll eventually meet someone who stopped reading books after 1973. That is, this person -- male or female -- will remember one thing, and one thing only: The Club of Rome published The Limits to Growth in 1973, and the results were mocked, dismissed, and eventually disproved by the glut and economic expansion of the 1980s and 1990s.