RealClimate has an excellent post for aspiring climate bloggers, "Advice for a young climate blogger." It has some incredibly useful advice and warnings, including "Bad things can happen to good bloggers."
But there is one bullet point that I think is misleading:
Don't use any WWII metaphors. Ever. This just makes it too easy for people to ratchet up the rhetoric and faux outrage. However strongly you hold your views, the appropriateness of these images is always a hard sell, and you will not be given any time in which to make your pitch. This is therefore almost always counter-productive. This can be extended to any kind of Manichean language.
Silly. You should probably avoid Nazi metaphors, but in fact WWII is the only plausibly-close metaphor for the scale of effort needed to stabilize at or below 450 ppm and preserve a livable climate [see here or my book].
Indeed, at the press conference I participated in with Greenpeace and Sen. Sanders today (details to come), Sanders himself said that we have the technology to do this today (or will very soon) -- which is of course a central point of this blog, but what we most need to do is deploy, deply, deploy:
I think there is an enormous amount of technology out there ... Go back to December 1941. America had to completely retool its economy in two years. So don't tell me it can't be done.
And one of the most important scientific studies published last year (see here) concludes with this key paragraph: