This amusing Indian ad suggests that a newfangled smartphone is just the ticket to bring down birthrates. If everyone’s having lots of 3G fun, who can be bothered with old-fashioned amorous pursuits?

Writes Christopher Mims:

It’s nothing short of remarkable that India is a country that can joke about both its population problem and birth control, but all kidding aside, there is one level on which this message could be true. Empowering women is the shortest route to bending the curve of future population growth, and wireless access to the internet could be one way to make education more accessible in the developing world.

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This is the latest in a series of Saturday GINK videos about population and reproduction (or a lack thereof).