Walmart

More Wal-Mart

This is funny, but it also plays into another point I want to make about Wal-Mart:

After a long day searching houses in suffocating Iraqi heat, Lance Corporal Mike Wilson of Princeton, Kentucky recalls seeing relief in the distance.

Wilson said that looking through the haze he thought he saw a Wal-Mart and was ready to get some cold water for his men when he discovered it was an illusion.

(It's getting up around 125F in Iraq. Why are we there again?)

This average kid, plucked out of Kentucky, wandering through the desert heat ... what does he see when he hallucinates? Wal-Mart.

Wal-Mart’s devious profit motive

I'm in the midst of writing an op-ed about Wal-Mart's green transformation. One theme that comes up frequently in the commentary is this: Wal-Mart is "only" doing these things because they'll improve the bottom line.

Um ... yeah.

It's a business. It's supposed to make money. As a publicly held corporation, it's required by law to make money. If it went around doing things that deliberately reduced its profits, it would be subject to a shareholder lawsuit.

The whole point of the green business trend is that green makes business sense. Reducing waste is good management. What kind of bizarre message does it send if a business sees the light on this issue only to be told that they get no credit because their motivations are financial?

Sometimes I'm just not sure what greens expect.

Eating well is cheap! And fun!

Has anyone seen Wal-Mart's new commercial? I caught it -- full of happy children smearing themselves with organic food -- the other night. Apparently it started airing a few weeks ago, and is the first part of a multi-million-dollar campaign. According to Ad Week, it's the company's first ad campaign to focus on food. Related print ads will launch this month in several publications.

I have to admit, the tagline "organic food at Wal-Mart prices" sounds appetizing to me (and my wallet), even though I know all the reasons it shouldn't. Wonder how it'll work on everyone else?

Wal-Mart and culture

This NYT piece about Wal-Mart's failure to fit in culturally in various of its international conquest states is just fascinating. Apparently wanting everything available in one place, at the lowest possible price, in huge impersonal stores is not a fundamental feature of human nature, but a cultural artifact. In Germany, for instance, the company is just giving up entirely.

Trolling through the article, I pulled out these nifty tidbits:

Learning to love Wal-Mart

We've done some good stuff on Wal-Mart's greening, but Marc Gunther's cover story in Fortune this week pulls it all together better than any single story I've seen, and advances it in some interesting ways.

Particularly in reference to our ongoing debate over morality, listen to Wal-Mart CEO Lee Scott:

To me, there can't be anything good about putting all these chemicals in the air. There can't be anything good about the smog you see in cities. There can't be anything good about putting chemicals in these rivers in Third World countries so that somebody can buy an item for less money in a developed country. Those things are just inherently wrong, whether you are an environmentalist or not.

He later says:

I had an intellectual interest when we started. I have a passion today.

What moved him from intellectual interest to passion? Morality.

I hadn't realized how big a role a Walton played in the story. This line sounds like the beginning of a joke:

In working with Wal-Mart, activist Adam Werbach is abandoning his principles

In late 2004, Adam Werbach proclaimed that environmentalism was dead due to the movement’s unwillingness to connect with ordinary working people and its inability to effectively grapple with the most profound problem the earth has ever faced, climate change. His diagnosis was clear: In order to build the next liberal majority in this country, environmentalists […]

Al Gore takes his green message to Wal-Mart headquarters

Picture Al Gore standing in a modest auditorium deep in America’s heartland before an exultant crowd of Wal-Mart employees, comparing their campaign to lighten the company’s environmental footprint to the Allies’ righteous struggle in World War II. This after Rev. Jim Ball, head of the Evangelical Environmental Network, likened the giant retailer’s greening efforts to […]

Amanda on Marketplace

Following up on Amanda's post below -- check out her appearance on public radio's Marketplace, where she discusses Gore's appearance at Wal-Mart's meeting.

Dispatch from a green-themed gathering of Wal-Mart execs

I write from a quarterly meeting of Wal-Mart managers and execs, focused on implementing CEO H. Lee Scott's eco-friendly vision. (For more on that vision, see my interview with Scott.)  

I never dreamed I'd find myself feeling anything but depressed after a day of immersive conference activities at Wal-Mart headquarters in Bentonville, Ark. But now that I'm here, I'm feeling decidedly optimistic.

Granted, I was a tad creeped out when the 800-plus members of the audience erupted in a Wal-Mart chant that involved much gesticulating, grunting, sky-punching, and the like. ("Give me a W ... A ... L ... etc. ... What does that spell? ... Who do we love? ...")

But generally speaking, there's a lot of hopeful news to report. More details will be forthcoming in next week's Muckraker, but here's a snapshot with a few highlights: