Big Auto
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Ford starts marketing campaign to emphasize fuel economy in new hybrid
During American Idol Tuesday evening, Ford launched the “We Speak Car” marketing campaign to sell the 2010 Fusion and Fusion Hybrid. The ads tout the Fusion Hybrid as “America’s most fuel efficient mid-size sedan,” which is awfully misleading because the 2010 Prius (50 mpg combined) is technically the most fuel efficient mid-size vehicle. It’s just […]
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Are the Big Three just ghostwriting WaPo editorials now?
The Washington Post editorial board, drifting ever farther right, covers its Auto Alliance position on CAFE with a shiny, self-righteous veneer of Krauthammerian posturing on gas taxes.
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Sue me harder
So, remember how we're going to dump billions and billions of dollars into the laps of the Big Three automakers, to rescue them from their own myopic decisions? And remember how automakers are suing the crap out of every state that tries to implement California's tailpipe emission standards? Remember how Obama green-lit the waiver for those standards yesterday, and how those standards are overwhelmingly supported by the public?
Putting all that together, it occurred to New Yorker writer Elizabeth Kolbert to wonder whether automakers will use that taxpayer money to fund their lawsuits against, um, taxpayers.
So she contacted them, and the following day put up a second post: Yes. Yes, they are going to use taxpayer money to sue taxpayers.
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LaHood on the auto industry and Obama's clean-car moves
"The car manufacturers knew this was coming. I don't think you're going to see them get a lot of heartburn over this."
-- Transportation Secretary Ray LaHood, on President Obama's announcement that his administration is moving toward stricter regulation of auto fuel economy
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How will EPA move forward on revisiting Calif. waiver?
Now that President Obama has directed regulators to revisit California's request for a waiver to set higher tailpipe emissions standards, what's next?
A statement from Environmental Protection Agency Administrator Lisa Jackson wasn't too revealing on the process for revisiting and approving the waiver: "Knowing EPA has the full support of the President as we proceed to revisit the Bush era denial of the California waiver is very encouraging. The President's actions today herald a sea change in America's commitment to addressing climate change."
Jackson had already promised as much in her confirmation hearing, so this isn't terribly enlightening. Attempts to get more, er, details out of an EPA spokesperson were unsuccessful. Luckily, the agency has put together this handy guide to waivers. One tidbit:
The Clean Air Act gives California special authority to enact stricter air-pollution standards for motor vehicles than the federal government's. EPA must approve a waiver, however, before California's rules may go into effect. Once California files a waiver request, EPA publishes a notice for public hearing and written comment in the Federal Register. The written comment period typically remains open for a period of time after the public hearing. Once the comment period expires, EPA reviews the comments and the administrator determines whether California has satisfied the law's requirements for obtaining a waiver.
Under the Clean Air Act's Section 209, the EPA is supposed to grant a waiver unless it finds that California "was arbitrary and capricious in its finding that its standards are in the aggregate at least as protective of public health and welfare as applicable federal standards." Other reasons for rejecting a waiver are if the state "does not need such standards to meet compelling and extraordinary conditions," or if the state's policy conflicts with other sections of the act.
Because the Bush administration's EPA already went through the entire process of reviewing the information on this waiver, it's unlikely that Obama's team will have to go through that again; the science and the law haven't changed (despite the Bush administration's best efforts). According to David Doniger, the policy director at the Natural Resources Defense Council's climate center, the most likely scenario is that Jackson and her staff review the previous records and come to their own determination about whether to grant the waiver.
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Will state emission standards kill the U.S. car industry?
Sunday night The New York Times published, "Obama to Let States Restrict Emissions Standards." First reaction of those concerned only with a so-called economic recovery: "this will kill what's left of the U.S. car industry!"
Wrong! This is exactly what the domestic car industry needs. No "car czar" or other federal regulator would be able to push as hard to get more fuel-efficient and lower-emissions vehicles produced in the U.S. faster than regulation-constrained market demand.
That $17 billion provided as emergency support to GM and Chrysler had no real strings on fuel efficiency and emissions attached. Anyone who thinks the U.S. manufacturers could continue to compete with European and Asian car makers whose products are more energy efficient and less polluting -- and who are ahead of the domestic producers in their command of the new technologies -- is dreaming.
We needed something to shake them up fast. This action by the Obama administration will do just that, without having to spend any of the new White House political capital on working new regulations through Congress.
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Toyota becomes world's biggest automaker, Prius goes solar, and other green auto news
Toyota this week officially overtook the ailing General Motors to become the world's largest automaker. Both companies saw sales declines in 2008, but Toyota's 8.97 million vehicles sold bested its U.S. rival by about 620,000. GM was the globe's undisputed auto-king for 77 years.
Photo courtesy of Toyota.Sales of Toyota's hybrid models dropped by 45 percent in December 2008, but the carmaker might win customers back with the 2010 Prius, which boasts 50+ mpg fuel efficiency, rooftop solar panels, three different drive modes to minimize fuel consumption, and LED headlights.
Meanwhile, Toyota announced Tuesday that it would launch a Certified Used Hybrid program.
In other auto news ...
• Fiat agreed to take a 35 percent stake in Chrysler, which prompted speculation from media types that small, full-efficient, Italian-leathered, pentastar-bedecked coupes would be heading our way soon.
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With Fiat's technology, Chrysler will build more small and midsize cars
Some commenters suggested my earlier post, "Chrysler to electrify entire product line," should have been filed under "humor." How was the company going to survive the current collapse of the auto industry, let alone find the money to invest in green cars?
But now the NYT reports:
The Italian automaker Fiat agreed on Tuesday to take a 35 percent stake in the struggling American auto company Chrysler, which was forced last month to seek a federal bailout amid fears it might not survive.
And, as the article notes, this creates a real eco-opportunity for Chrysler:
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Automakers parade EVs in Detroit, Ontario Betters itself, and more green auto news
• Detroit: It's still around, and as long as the feds continue to give transit short-shrift, we'll be driving and bailing for years to come. But in honor of our societal shift toward fuel efficiency, the automakers have some brand new electric vehicles and hybrids they have been showing off this week at the North American International Auto Show, Jan. 11-25.
From the third-generation Prius to the Dodge Circuit to the Mini E, talk of fuel efficiency and battery-life replaced praise for horsepower and chrome. Thank goodness for the 505-horsepower Revenge GTM-R or we might confuse ourselves and our cars with those subdued European models.
While electric vehicles stole the auto show, Toyota's executive vice president, Masatami Takimoto, said in an interview with the New York Times that Toyota would produce a hydrogen fuel-cell vehicle by 2015. GM's lead engineer on the Volt also thinks Hydrogen is the fuel of the future -- I guess he hasn't read Joseph Romm's opinions on the matter. GM's Larry Burns, vice president of research and development and strategic planning, thinks Toyota has a lock on hybrids and that the Americans need to "change the game," but he didn't specify if that meant a focus on hydrogen.
From Jan. 17-25, NAIAS will be open to the public. If you live in Detroit, don't miss these 10 vehicles of interest, as advised by Mark Phelan of the Detroit Free Press, and when else will you take an i-Miev for an EcoExperience 10-mph test-drive a la Michigan Economic Development Corporation?
(Side note: Jalopnik nearly ran into the Sen. Bob "I'm against the bailout plan" Corker (R-Tenn.) in their little electric mobile command center. You can -- hee hee -- watch the video here.)
In other news ...
• Like Israel, Denmark, Australia, California, and Hawaii before it, the city of Ontario, Canada, will now be a Better Place.
• Ferrari is now offering research grants for automotive technology that reduces vehicle weight and CO2 emissions.