greening biz operations

Wal-Mart may sell organic, but it also thrives on ruined downtowns and long freight hauls.

I've always been a bit appalled by the polite applause with which some enviros greet Wal-Mart's "green" initiatives. Seems to me that the only way the company could really "go green" would be to stop selling cheap plastic crap shipped in from halfway around the world in vast suburban megastores. In other words, completely change it's business model -- not, say, adopt "green" building techniques for its appalling superstores, or haul mass-produced "organic" food from California, Mexico, and China to stores nationwide, thus burning lots of fossil fuel and potentially squeezing profits for farmers and sparking consolidation and industrialization in a movement that arose to challenge same.

Deep breath.

Sometime Grist contributor Bill McKibben nails it in the latest Mother Jones.

Money quote:

LEED is expanding to neighborhoods, and Doug Farr is leading the way

Doug Farr was heading into The Grind, a local fair-trade coffee spot in Chicago’s swanky Lincoln Square neighborhood, when he ran into Peter Nicholson, the organizer of the city’s monthly Green Drinks. The two well-heeled unofficial flag-wavers for the local green scene exchanged enthusiastic greetings, and began discussing the latest goings-on. Doug Farr. “Ugh. I’m […]

Coffee giant may be involved in deforestation in Indonesia

For being a big-ass chain, Starbucks Coffee at least has a reputation as a socially responsible big-ass chain.

They've partnered with Conservation International for their Conservation Coffee program, "to encourage environmentally sound coffee-growing practices and to improve farmer livelihoods" in Mexico, Colombia, Peru, "and other Conservation Coffee™ sites around the world" that apparently don't warrant mentioning.

They recycle "at 1,544 of our stores, of which 61 percent have a recycling program." (Side note: I'm spoiled here in hippie Seattle, but it's depressing that there are Starbucks stores "located in communities where commercial recycling facilities are not available.")

They've got a composting program, Environmental Footprint Team, and green thoughts about store design and operations.

But then there's this (it's from April -- you know, I've been busy):

Wal-Mart’s green makeover

I have an op-ed on TomPaine.com today about Wal-Mart's recent green initiatives. Give it a read. I'm sure the accusations of corporate whoredom will come rolling in at any moment.

I worry that, even given the copious pixels expended, my overall point was not entirely clear. So below the fold, I shall try to express it in more compact form.

Wal-Mart’s devious profit motive

I'm in the midst of writing an op-ed about Wal-Mart's green transformation. One theme that comes up frequently in the commentary is this: Wal-Mart is "only" doing these things because they'll improve the bottom line.

Um ... yeah.

It's a business. It's supposed to make money. As a publicly held corporation, it's required by law to make money. If it went around doing things that deliberately reduced its profits, it would be subject to a shareholder lawsuit.

The whole point of the green business trend is that green makes business sense. Reducing waste is good management. What kind of bizarre message does it send if a business sees the light on this issue only to be told that they get no credit because their motivations are financial?

Sometimes I'm just not sure what greens expect.

Learning to love Wal-Mart

We've done some good stuff on Wal-Mart's greening, but Marc Gunther's cover story in Fortune this week pulls it all together better than any single story I've seen, and advances it in some interesting ways.

Particularly in reference to our ongoing debate over morality, listen to Wal-Mart CEO Lee Scott:

To me, there can't be anything good about putting all these chemicals in the air. There can't be anything good about the smog you see in cities. There can't be anything good about putting chemicals in these rivers in Third World countries so that somebody can buy an item for less money in a developed country. Those things are just inherently wrong, whether you are an environmentalist or not.

He later says:

I had an intellectual interest when we started. I have a passion today.

What moved him from intellectual interest to passion? Morality.

I hadn't realized how big a role a Walton played in the story. This line sounds like the beginning of a joke:

Al goes to Wal-Mart

Several blogs have noted this item about Al Gore addressing the upcoming quarterly meeting on sustainability at Wal-Mart. Apparently Rich Cizik, Adam Werbach, and some other eco-luminaries will be there as well, and some fairly significant stuff is going to be announced.

Our very own Amanda Griscom Little will be reporting from the scene. In the meantime, read her interview with Wal-Mart CEO H. Lee Scott, and to wash that corporate taste right out of your pristine progressive mouth, follow it up with this InterActivist with anti-Wal-Mart activist Al Norman.

An interview with Wal-Mart CEO H. Lee Scott

Last week, Wal-Mart joined leading energy executives in their startling call for mandatory caps on greenhouse-gas emissions. The heart of this monolithic retail Grinch grew three sizes that day — or so it seemed to many environmental Who’s. Wal-Mart CEO Lee Scott. For many enviros, the name “Wal-Mart” has always triggered a shudder. The world’s […]

The ebb and flow of corporate eco-consciousness

We remember a certain look businesspeople used to struggle to hide when confronted with their first real-life environmentalist. It was as if they had been presented with an alien life-form — a creature from some green lagoon. Some felt threatened, no doubt, but others were genuinely perplexed, curious, sympathetic even: “What made you one of […]