renewable energy

High energy costs don’t get in this brewery’s way

Hey, I don't want to get a reputation. But here's more news from the beer-and-rising-energy-costs front: The New Belgium Brewing Company in Fort Collins, Colo., is hopping on alternative energy instead. To wit: The company uses methane captured from its wastewater to help power its facilities, and uses a biodiesel blend in its delivery trucks. No big surprise from an outfit whose employees voted, waaaay back in 1998, to make it the nation's first wind-powered brewery.

When it comes to sustainability, New Belgium is "pretty impeccable," fellow beermeister Garrett Oliver of the Brooklyn Brewery told Fortune Magazine in 2003. "They're the people the rest of us look up to."

Wired reports on the new power generation

We Americans sure do like labels don't we? (And I'm not talking about food labels.) That's right, in addition to soccer moms cruising around town in hybrids and flexitarians buying their food stuffs at Whole Foods and the like, we now have "hygridders."

What's a hygridder? According to a Wired article:

... people who are both middle of the road and off the grid. Across the US some 185,000 households have switched from the local power company to their own homegrown, renewable energy. The fastest-growing segment of this population - their ranks are doubling each year - isn't doing a full Kaczynski. Sure, these folks are slapping solar panels on the roof and erecting the occasional wind turbine, but they're staying connected to the grid, just to be safe. And in many cases, they're operating as mini-utilities, selling excess electricity back to the power company. Just as their cars aren't kludgy and their food isn't flavorless, their homes aren't drafty or dimly lit. Call them hygridders. And look for them soon in a neighborhood near you. Because - trendmeisters, take note - hygrid is the new Prius.

Learn about this new breed by reading the article. And if you feel so inclined, let us know what you think or tell us about your foray into hygridding.

An interview with actor and solar advocate Edward Norton

Edward Norton. Photo: WGBH. The world has known Edward Norton as a neo-Nazi skinhead, a lusty priest, a warbling romantic, Larry Flynt’s attorney, and Nelson Rockefeller. There is also a far less publicized role that Norton plays every day: a dyed-in-the-wool eco-devotee on the front lines of the renewable-energy movement. In 2003, Norton teamed up […]

Coffee giant will buy 5 percent clean power for its U.S. stores

You may hate its coffee, you may hate that it drove your favorite mom-n-pop coffeehouse out of business, you may just hate its bland ubiquity -- but you gotta give Starbucks props for its latest initiative. Today the java giant announced that it will buy enough wind energy to meet 5 percent of electricity needs at its North American stores.

From the company's press release (not yet up online, the slackers):

"Starbucks is mindful of the long-term implications that climate change has on the environment," said Sandra Taylor, Starbucks senior vice president of Corporate Social Responsibility. "Because the energy used at our retail stores makes up nearly 50 percent of our total greenhouse gas emissions, this is a natural starting point for us. By supporting renewable energy sources we believe we are taking a step in the right direction and encourage other businesses to do the same." ...

The move to purchase renewable energy for its company-operated retail stores -- generated by approximately 11 large-scale windmills -- is estimated to cut emissions by two percent. It also catapults the company into the current top 25 U.S. purchasers of renewable energy.

(That last fact strikes me as remarkable. Just by agreeing to buy 5 percent green power for its stores -- not its production plants or business headquarters or whatnot -- Starbucks will become one of the top 25 buyers of clean energy in the U.S.? There are that few big buyers? Damn.)

Sure, it would be easy enough to point out all the bad things Starbucks is doing, and all the good things it isn't doing -- environmentalists have made an art form out of skewering corporations for their sins and failings. But we aren't so good at giving positive feedback. So from me, to the corporate coffee chain that I never patronize: Hey, nice work, keep it up.

If you mainstream it, they will come

I took two tidbits away from this interesting Clint Wilder piece on framing clean energy (via Sustainablog). Here's the first:

In opinion research conducted last year in Rhode Island, the Clean Energy States Alliance and marketing consultancy SmartPower found that the label of "clean" energy had a much more positive public reception than "green" (too political), "renewable" (too niche), or "alternative" (too much of an implication that its users must adopt a new lifestyle).

These kinds of things are small but important to know for everybody who writes or talks about environmental issues. Little bits of repetitive framing add up. For my part, I'm going to make a habit of using "clean energy" instead of the alternatives.

Here's the second:

But even when viewing clean energy as positive for the environment, the public was skeptical of its ability to replace fossil fuels.

...SmartPower ran a public information campaign, including TV ads narrated by actor Peter Gallagher spotlighting renewable-powered houses, hospitals, and factories with the tagline, "Clean energy: It's real. It's here. And it's working." The result? A thousand new customers switched to the local utility's green power option in 100 days, and the number of people who agreed that clean energy is as reliable as fossil fuels jumped from 40% to 51% in the same period.

That's a pretty extraordinary shift in opinion in response to one ad campaign.

I draw the same lesson from this that I drew from the news that 75% of people consider themselves "green shoppers" -- there's broad interest in green issues out there. Mainstream America is sniffing around at organic food and clean energy. Folks don't know if the stuff is ready for prime-time, and they're not yet willing to go out of their way (or pay lots more) to support it, but once they're convinced it's legitimate they are willing to take the leap. (See: Prius, Toyota)

There's a huge market waiting.

Umbra on Green Tags

Dear Umbra, My power company (Florida Power and Light) sent me a letter asking me to choose its Sunshine Energy program, which, for an additional $9.75 a month, helps support the building of a 150-kilowatt solar facility in Florida. Do you think I should do it? LindaCoral Springs, Fla. Dearest Linda, Yes. And I am […]

Hawks speak out for U.S.-grown clean energy

"It's not a hardship to drive it. It's fun."
-- George Shultz, former Secretary of State, referring to his Toyota Prius, a hybrid car that uses much less gasoline than a conventional vehicle, at the second annual summit of the Stanford Institute for Economic Policy Research, February 11.

I found this nugget in my inbox, tucked into the recent issue of @stanford, "a monthly newsletter of campus news and research," in the "Heard on Campus" segment (I am an alum of the law school). How great to hear another respected Republican foreign policy leader touting the benefits of cleaner and more efficient automobiles. Over the past several years, it seems the chorus is getting louder and louder, with testimony, articles, and op-eds about and from Republican and Democratic foreign policy and military leaders.

Hot wind

Frequent Grist contributor Bill McKibben has a column in today's NYT saying that environmentalists should get behind wind energy. He is sympathetic to some enviros' objections and rather gentle toward them.

I fully agree with McKibben, but I can't say I share his sympathy.

Oil and gas exploration is ravaging the American West. The nuclear industry is resurgent. And oh yeah, the globe is frying.

If environmentalists take global warming seriously, and expect others to take it seriously, maybe they shouldn't become bitchy provincialists the minute you want to build a wind turbine that impedes the scenic view off the back porches of their vacation homes.

So Ted Kennedy? Shut up.

(Speaking of wind, there's breaking news on the hotly contested Cape Cod wind farm. Looks like the NIMBYs may win after all.)

Umbra on wind farms

Dear Umbra, I have been reading lots in the media lately about wind farms. As a supporter of green energy, I would obviously like to see a lot more of them and have long believed that people who oppose them are just another example of the “not in my backyard” mentality: they want a constant […]