Hey, I don’t want to get a reputation. But here’s more news from the beer-and-rising-energy-costs front: The New Belgium Brewing Company in Fort Collins, Colo., is hopping on alternative energy instead. To wit: The company uses methane captured from its wastewater to help power its facilities, and uses a biodiesel blend in its delivery trucks. No big surprise from an outfit whose employees voted, waaaay back in 1998, to make it the nation’s first wind-powered brewery.
When it comes to sustainability, New Belgium is “pretty impeccable,” fellow beermeister Garrett Oliver of the Brooklyn Brewery told Fortune Magazine in 2003. “They’re the people the rest of us look up to.”