Climate Technology

Forest Stewardship Council will overhaul too-lax rules

Ooh, bummer: The Forest Stewardship Council, trusted certifier of sustainably sourced wood and paper, plans to overhaul its standards after acknowledging that some companies using its label are logging destructively.

On those quotes in Businessweek’s ‘Little Green Lies’

This post is by guest blogger Auden Schendler, executive director for Community and Environmental Responsibility at the Aspen Skiing Company. Named a "Climate Crusader" in Time magazine's 2006 special issue on climate change, Auden once worked for Amory Lovins at the Rocky Mountain Institute. You can read his full bio here. Auden has unique insights into the difficulties of corporate sustainability in the absence of government leadership and a price for carbon.

-----

Recently, Businessweek covered Aspen Skiing Company's work on emissions reduction as part of an article titled "Little Green Lies." The article has received considerable coverage in the blogosphere because it addresses the gap between rhetoric and reality when it comes to business claims on the environment. Joe asked me if I'd like to clarify that story, and I jumped at the opportunity.

My main point, which probably didn't get across in the article, is that even at a remarkably progressive company like Aspen Skiing Company -- which has strong support from ownership, management, and staff -- cutting CO2 emissions is very difficult. Imagine how hard it must be in most standard businesses that don't have this level of buy-in. This statement may seem obvious, but it cuts against conventional wisdom. Most entities involved in emissions reduction have a stake in saying it's profitable, relatively easy, and sometimes fun. The NGO community makes its living on this perspective. The government needs its own programs to look good. And corporations have a stake in their perceived success as well.

Me in Fast Company

I don’t think I’ve mentioned it here, but I’ve got a monthly column on green business in the print edition of Fast Company. I wasn’t sure whether they put it up for free online, but it appears they do: my column from the November edition is right here. It is a piece of craven corporatist […]

U.S. investors make a killing off of Chinese coal

China’s vast coal industry: Where would we be without it? Cheap Chinese coal keeps consumer-goods prices low, allowing us to consume like mad even as crude-oil prices skyrocket. It’s also returning handsome profits to U.S. investors. Take it away, Associated Press: As China’s appetite for coal is booming, American investors and businesses are cashing in. […]

WSJ produces special environment report

The Wall Street Journal has a special environment report today, leading with an overview of the business end of the current rush to go green. With additional articles covering home energy-efficiency audits, hybrid economics, green building, and more, the whole package is worth a look.

Automakers debate skipping directly to full-electric cars

Ah, finally! The argument surfacing among auto-industry leaders gathering for the Tokyo Motor Show this week is over whether it is time to skip past partial electrification of cars — represented by gasoline-electric hybrids such as the Toyota Prius — and push instead to revive the idea of an all-electric car. On one side are […]

California air regulators adopt emissions-tackling rules

As part of its groundbreaking plan to tackle air-polluting, climate-warming emissions, the California Air Resources Board has adopted six new rules for manufacturers, shippers, and truckers. Starting in 2010, vehicles that go in for a tune up or oil change will be required to fully inflate their tires; trucks and trailers must be fitted with […]

Green car dealerships sell alternative vehicles

Want to buy a green car (and we’re not talkin’ paint color)? Get thee to one of at least 16 car dealerships in the U.S. that sell only alternative vehicles. Says one green dealer in Montana: “This is exciting, this is innovating … and you can make money doing this. What can be more American?”

FTC files appeal of Whole Foods’ Wild Oats buyout

In an unusual move, the U.S. Federal Trade Commission is pursuing an appeal of a district-court ruling that allowed natural-foods giant Whole Foods to acquire its former competitor Wild Oats in August. The $565 million deal has already been completed, but the agency hopes the long-shot appeal will reverse it.

Printers emit hazardous particles, says study

You thought the office was a safe refuge for your lungs, a place to escape from the smoggy outdoors? You were wrong. Beware the polluting printer, says a new study. No one is safe!