An Icelandic brewing company named Steðji and a whaling company named Hvalur have teamed up to make whale-flavored beer. Why would you want whale-flavored beer? Well, novelty, I guess? And, if you believe the brewery, because it's low in fat and because you want to be a "true Viking." (True Vikings watch their figures!)
A group called Whale and Dolphin Conservation thinks, not surprisingly, that this sounds pretty lousy; it thinks Hvalur is just turning to increasingly absurd products in order to drum up demand for whale meat, which has been getting less popular lately.
We'll note that the whale product used is "whale meal," which is sort of like the pink slime of whale meat: