The Windy City is about to roll out a new local food label designed to support the city’s burgeoning urban farming movement. “Chicago Grown” will soon appear on signs around the city and on stickers on fruit, veggies, herbs, and honey, and eventually on processed items in which they’re included, such as salsa, jams, and even kombucha.

Backers believe Chicago Grown will be the first label issued by a major city specifically to promote its urban ag culture. “We really want the label to both increase demand for foods grown through urban agriculture and celebrate that so many people are growing food within Chicago,” says Megan Klein with the Chicago Food Policy Advisory Council (CFPAC), who is spearheading the effort with input from growers around the city. “We want people to be able to identify who is growing the food around them and to let them know where they can get it.”