There are two ways to think about Starbucks' first juice bar, which opens Monday. Either this juice heralds the end of times, or it is a boon to vegans and vegetarians everywhere.
The basic background: Back in November, Starbucks bought Evolution Fresh, a company started by the guy behind Naked Juice. The coffee company is using that business to launch an entirely new chain. It will service fresh fruit and vegetable juices, smoothies, wraps, salads, and soups. The first store opens Monday in Bellevue, Wash., which Reuters describes as "an upscale city just east of Seattle."
Now, for those who believe -- no, are certain -- that Starbucks ruined coffee forever, this is terrible news. People swear by their juice bars: in the East Village, where I live, you're either a Liquiteria fan or a Juicy Lucy fan. We have regular jazz-ballet dance rumbles. For those whose No. 1 priority is having fresh juices and vegan wraps available two to a corner … well, it’s probably still terrible news. Can a giant corporation really get a wheatgrass-spiked kale-apple-carrot-banana smoothie right? It is not unreasonable to fear that the result will be gross and probably full of sugar.