Junked cars make us sad. They’re like old smokers: you feel bad for them and their broken-down bodies, and also angry at the companies that sold America on a dangerous addiction. But the company LOLA Madrid has come up with a way to give old cars a second life — as bicycles.
The upholstery becomes a part of the seat. The door handle becomes a seat clamp. The turn signal becomes a reflective light. The transmission belt becomes a bike chain.
LOLA Madrid writes:
Every product we create is based on a consumer insight, that’s also based on an emotion. In this case, the emotion bikers feel when they ride a bike that was made out of wasted cars.
That emotion? It’s called HELL YES.