When I was a kid in upstate New York, we didn’t eat avocados. Until I moved to California, I may never have eaten one. Maybe guacamole, but I don’t remember it, and I think that eating green paste would have made some sort of imprint. (I’d also never had jicama, but that’s a different category of odd.) Basically the entire extent of my familiarity with the things was an insult my sister made up, calling me “avoca-toes” for no real reason.

But maybe the problem wasn’t growing up in Rochester. Maybe it was growing up several decades ago.

Avocados, in a bag, waiting. (Photo by Nate Steiner.)

From the Wall Street Journal:

With more people paying close attention to diet and health, more single produce items are rocketing to superstardom. …

Such is the case with avocados. Mexican imports, available in all 50 states only since 2007, have led to year-round availability and now contribute more than 60% of U.S. supply. Avocado sales in 2011 totaled $2.9 billion, beating 2010 by 11%, according to the Hass Avocado Board, based in Irvine, Calif. Consumption in the first half of 2012 was 30% ahead of the same period last year.

Thirty percent! Americans in the first half of 2012 ate almost one-third more avocados than they did the year prior.