These days when parents enable their kids’ munchies, does it turn them into junk-food junkies?

The Australians who produced this PSA and the scientists researching the food-addiction connection seem to be hooked on the idea.

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But even for the parents who do like their wee ones to start the day “with a lil suga,” I’m sure they wouldn’t be expecting their “Feed the Children” cheerios to have quite so many XXX’s with their OooOOooo’s. Here’s hoping that breakfast helping doesn’t become a serial problem.

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