Anatomy of a greenwash [VIDEO]
The good folks at Funny or Die have new video skewering Chevron’s cynical “We agree” ad campaign. The comedy site’s previous “Chevron thinks we’re stupid” video was part of a broader comedy offensive against the oil giant. The new vid gives us a behind-the-scenes pitch from an ad agency.
Advertising executive: “We’re going to make pretending to care the new caring.”
Chevron executive: “Wait, wait, I think I get it. You can agree with someone on something without having to do anything about it.”