Diego Gutiérrez — “Keep Buying Shit”


“To a graphic designer, there is no better reason to design than for a good cause. At the same time, popular media and kitsch design have exhausted a cause like global warming. I didn’t want to design for upper-middle-class mothers who hang out at Whole Foods. My vision was to crank out as many varieties of strong images, harsh statements, and loud colors as I could.” –D.G.