1956 ad shows mom pouring 7-Up for her baby: "7-up is so pure, so wholesome"

Hey, whatever else is wrong with our current cultural relationship with sugar water, at least nobody's pushing it as a baby formula alternative anymore, right? This 1956 ad says that 7-Up is "so wholesome" that "lots of mothers" give it to their babies. The company's evidence for this wholesomeness? They list the ingredients, even though they don't have to!

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(By the way, we checked and the 1956 formula for 7-Up was much the same, but a little more natural — lime and lemon oils instead of "flavors," and sugar instead of corn syrup. But, you know, probably a LOT of sugar. The soda did NOT have lithium in it anymore — that was removed in 1950 — so at least they weren't recommending it as a baby mood stabilizer.)

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