GM's ad about how embarrassing it is to ride a bike? Dumb. Giant Bicycles' parody response? Classy! Also pretty amusing.

Click to embiggen, but the main text reads thus:

Reality does suck. Luckily bicycles don't… In fact it's the best thing you can do to save hundreds…even thousands of dollars a year. It doesn't matter if you're in college, young, or old. The only thing you have to lose is some weight..and the burden of fuel prices.

Okay, it's not the best-punctuated thing I've ever read (what's ".."?), but that comparison between the fuel costs of a bike and a car is priceless.