GM's ad about how embarrassing it is to ride a bike? Dumb. Giant Bicycles' parody response? Classy! Also pretty amusing.

Click to embiggen, but the main text reads thus:

Reality does suck. Luckily bicycles don't… In fact it's the best thing you can do to save hundreds…even thousands of dollars a year. It doesn't matter if you're in college, young, or old. The only thing you have to lose is some weight..and the burden of fuel prices.

Grist thanks its sponsors. Become one.

Okay, it's not the best-punctuated thing I've ever read (what's ".."?), but that comparison between the fuel costs of a bike and a car is priceless.