At the present moment Mattel, the maker of Hot Wheels and Matchbox toy cars, is worth $6.2 billion, putting it at a premium to GM, worth a mere $5.7 billion.

Created in 1952, Matchbox cars were instantly popular because they were hard for children to swallow and required no batteries.

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With the price of a fill-up now topping $100, drivers are likewise finding GM’s line up of trucks and SUVs very hard to swallow.

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