Bike to store. Pick up free bike trailer. Fill trailer with groceries. Hitch it up and ride home. Return trailer within three days.

That’s the dreamy concept at the Waitrose supermarket chain in Jolly Olde Englande, where the free-trailer scheme is being tried out at a handful of stores. Says a department manager, “There are 60 to 70 bikes outside the shop every lunchtime, so there’s a definite market for it. If we can encourage just a few people to cycle rather than using their car, then we’ll be making a difference.”

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