The Wall Street Journal astounded many in the green community last week when it launched a series on toxic chemicals with an in-depth page A1 story on endocrine disruptors, which, even in teeny-tiny amounts, muck up the functioning of human bodies, according to an ever-growing body of scientific studies.

Now USA Today is getting in on the game with “Are our products our enemy?” Here, reporter Elizabeth Weise’s delightfully melodramatic lead:

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Stories like this don’t tell themselves.

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Like the glint of a knife in the dark, a laboratory accident in 1998 helped scientists realize that some chemicals commonly used to make life more convenient can be health hazards.

Since what they still call “the disaster” in geneticist Pat Hunt’s lab, more scientists have come to suspect that, even in tiny amounts, some of the chemicals that keep our food fresh, our hair stylish, our floors shiny and our fabrics stain-free might be confusing our hormone systems and derailing fetal development.

From what I can discern, there’s not much real, breaking news in these stories; rather, the real, breaking news is these stories. Which news outlet will jump on board next?