From 1998 until 2006, the Wired website and Wired magazine had different owners and were run separately. In 2006, Condé Nast bought the website back and reunited them. I’ve heard rumors that there were some tensions along the way.
I can’t help but wonder if those tensions are behind an odd post from Chris Anderson, editor-in-chief of Wired magazine, claiming that Wired-the-magazine beats Wired-the-website on a carbon basis.
The claim is mostly based on the fact that by cutting down (sustainably managed) trees and burying them in landfills, paper magazines sequester carbon. There are, however, no numbers offered to back this up. Yet Anderson seems quite defensive about it in comments.