Advertisers and marketing types everywhere want to know: What common interest unites pre-teen African Americans and young white skateboarders?

Well, I’ve found the answer! It’s American coal, which is abundant, affordable, and oh-so-clean! Why, it’s so darn cool the skateboarder is "stoked" about it.

Reader support makes our work possible. Donate today to keep our site free. All donations DOUBLED!

Learn more here.

(And PS, is that the kid from The Squid and the Whale?)

To support our nonprofit environmental journalism, please consider disabling your ad-blocker to allow ads on Grist. Here's How