What work do you do?
I am an eco-designer. My specialty is in designs that are socially and environmentally responsible.
How does it relate to the environment?
“Products are the source of all environmental problems,” says Edwin Datschefski. Eco-design tries specifically to lead products and services away from overconsumption and environmental degradation, and toward a more sustainable future. I have tried to make designs that challenge old ways of thinking, giving the user a new perspective and innovating rather than following trends. For me, eco-design means designing with integrity, sensitivity, and compassion — making practical and meaningful designs.
What are you working on at the moment?
I have just graduated from university, so I am trying to establish myself in the eco-design world. I will be doing a bit of consulting work for a design company that wants to move in a more eco direction. I am constantly researching companies, sending off CVs, thinking about new projects, and looking for funding.
My last project was called “Reenchanting the City” and was concerned with designing for more beautiful and sustainable public spaces. I have always been interested in design for public spaces because it’s a way of really making a difference in people’s everyday lives, but it is an area of design that is often undervalued. I was inspired to look at the idea of “re-enchanting” the city after I read The Reenchantment of the World by Morris Berman.
Since the Industrial Revolution, the urban environment has increasingly become a place lacking in beauty, connectedness, or sensitivity. I feel that there is a real need for a nonpassive urban landscape where people can locate themselves within society, within their environment, and within themselves. Therefore, I designed with the specific intention of re-enchanting people with the urban setting. I decided to create a sort of alternative world — The Enchanted City — where abandoned shopping carts are oversized planters, walls are covered in beautiful moss graffiti, old sofas become grass-covered seats, and streetlamps have chandeliers hanging from them.
What long and winding road led you to your current position?
I did a foundation course specializing in fine art, but when I finished, I began a degree in sociology because I was interested in social issues and wanted to feel that I could make a difference in the world. However, I realized after a year of studying that I would not be happy unless I took a more creative path. I took a one-year course learning design programs. I then got on to my degree work at Goldsmiths College and after four years of study, graduated this year with a degree in eco-design.
Who’s the biggest pain in the ass you have to deal with?
Designers who feel threatened and alienated by the new eco-design movement, and so take a very negative view of it.
Who’s nicer than you would expect?
People in companies or organizations who have no connection to the eco-design world but who are prepared to respond to my pleas for sponsorship or donations for some madcap project I have come up with. Recently, my local council allowed me to install a chandelier that I had designed for a streetlight as part of my “re-enchantment” project.
Where were you born? Where do you live now?
I was born in Southampton, England, and I am currently living in London.
Who is your environmental hero?
Sarah Smith, a good friend and fellow eco-designer. She is in the process of setting up a company called GreenKnickers specializing in environmentally friendly underwear. Fantastic!
Who is your environmental nightmare?
It has to be George Bush. I know he is an easy target because he is so clueless about environmental issues, but the combination of his ignorance and the amount of power he wields makes him any environmentalist’s nightmare.
For the pragmatic environmentalist, what should be the focus — political action designed to change policy, or individual action designed to change lifestyle?
In an ideal world, environmental issues would be enshrined in political legislation. However, there is plenty being done without government support. The fact is that many politicians will be apathetic about an issue until they realize that it is important to the electorate. As a designer, I would have to say that it is the cultural shift that has made the most difference in the eco-movement.
What’s your environmental vice?
I wash a lot. I like to be clean and wear clean clothes. I’m sure the amount I wash is unnecessary. I also like Braeburn apples, and they are shipped in to the U.K. all the way from New Zealand. I should really eat Cox’s Orange Pippin!
What are you reading these days?
This is going to so sound contrived, but I am reading Gaia by James Lovelock. I have been meaning to read it for ages and have only just got round to it. It is a fascinating book, and I really recommend it. Before that, I read High Fidelity by Nick Hornby — also a very good book.
What’s your favorite meal?
McDonald’s. Only joking! It is actually anything cooked by my mum, but especially her Salad Nicoise made with her own homegrown vegetables. Yum.
Which stereotype about environmentalists most fits you?
I have been described as an eco-worrier (as in, I worry a lot).
What’s one thing the environmental movement is doing particularly well?
Clothes. They are just beginning to get sexy.
If you could institute by fiat one environmental reform, what would it be?
Mandatory fair trade on all imports to the Western world. The current trade system costs poor countries $100 billion a year, and it keeps millions of people around the world trapped in poverty. So far, trade talks have been about the self-interest of rich countries, not at all about development. That really has to change.
What was your favorite band when you were 18? How about now?
When I was 18, I was listening to The Clash. I was also listening to other uncool dance music that is best forgotten. Now? Well, at the moment, I am listening to Brazilian jazz. I am also enjoying listening to Jack Johnson and The White Stripes.
What’s your favorite TV show? Movie?
There is so much rubbish on TV; I am not a huge fan. However, there was one great program on the BBC earlier in the year entitled Tribe where this lovely man called Bruce Parry spent a year living with lots of different remote tribes around the world. Each episode he would try to integrate himself as much as possible with the tribespeople over a month. Invariably, he would end up having to take part in an initiation ceremony involving some sort of local hallucinogen. He generally got quite ill, but managed to stay enthusiastic and lovely throughout. The best thing was that he always found lots of touch points with each different tribe, and — this is going to sound cheesy — it demonstrated how connections will always exist between all humans from every far-flung area of the globe.
What are you happy about right now?
It’s summer. Great!
If you could have every InterActivist reader do one thing, what would it be?
Well, if everyone were to send me a check … or make the decision to buy an eco product over a non-eco product. I think that it is easy to feel daunted by the challenge the environmental movement presents. However, doing something that seems very small, like buying eco-friendly detergent or fairly traded chocolate, is just as important as building a wind farm. It is important to remember that the earth’s systems are interconnected, so any small change in habit to be more eco-friendly or to scrap an eco-unfriendly habit will make a difference in some way at some level. Every action with the environment in mind is a positive contribution. What is important is to contribute.
If you had to put one product (or service) that showed good eco-design onto a pedestal, what would it be? — Sylvie Sasaki, London, U.K.
I think that it has to be Trevor Baylis’ windup radio.
What kind of feedback have you gotten on your Reenchanting the City project? Are you still working on parts of it? — Name not provided
I have had some very positive feedback from people. Lots of people came up to me at the exhibition and said they loved it. I am not currently working on this project; I have had to put it on hold until I get some serious backing for it. Hopefully, though, I will revisit it sometime in the near future.
What city do you think does the best job of “enchanting its residents? — Name not provided
That is a difficult question. I think that I would have to visit a lot more places to give a truly educated answer. However, I can say that I feel that the city of Barcelona, Spain, does a pretty good job. Much credit for this is due to the incredible works of the architect Antonio Gaudi.
Your website says the grass couch is part of an inner-city community-space project. What role do you think eco-design can or should play in the inner city? — Name not provided
The grassy sofa was reclaimed from the street near where I was living. It was one of those dumped sofas that makes any place look disenchanting. What I did was to reupholster it with hessian (burlap) and plant it with grass seeds. It was then able to go into a local community space.
I think that eco-design can play a huge role in inner-city spaces. The amount of waste, pollution, and general ugliness that has built up in our inner cities can only be resolved through looking at the ecology of the city. From the piece of food packaging kicking about on the street to success of the central library, eco-design can play a role.
Can you actually sit on that grass-covered couch? — Name not provided
Yes, you can!
What would your ideal job look like? — Name not provided
I would love to work in urban regeneration. Basically, I would love to be able to run creative design projects to reinvigorate and re-enchant poor, rundown areas of inner cities.
I am a designer, too, working on environmental designs. Have you ever thought of forming a group just for environmental designers? I would certainly join such a group. — Nelson Hyde Chick, San Francisco, Calif.
Community is indeed a very important thing, and several forums for eco-designers already exist. I recommend o2, an international network for eco-designers.
What does the term “eco-design” mean to you? Why is it important? — Name not provided
Eco-design is a very broad term. However, for me it means designing with the good of the planet and its future in mind. It is important because we truly need to make designs that will consume less, that will sustain our planet and our people, and that have a vision for our future.
As a recent graduate, what was your perception of your fellow students’ environmental ethics? — Name not provided
I found a mixture of opinions from fellow students on eco-design. Some found it a great source of influence, and although they did not class themselves as “eco-designers,” they did make designs that were eco-friendly. There were also those, however, who looked upon eco-design with contempt and annoyance. Altogether, though, it was a hot topic for debate!