Methinks the oil barons might be getting desperate. Either that, or they’re doing their brainstorming in, uh, new locations. A new industry “study” makes the following startling announcement: Gas is cheaper than booze!

Here’s what the study said: “On a per-barrel basis, gasoline is America’s bargain liquid: 10 percent cheaper than bottled water, a third the cost of milk, a fifth the cost of beer, and less than 2 percent the cost of a bottle of Jack Daniels.”

I guess that whole “you’re only paying half as much as they do in Europe” argument didn’t work. Thanks, guys, for bringing it to a level we can all comprehend.

Grist thanks its sponsors. Become one.