Remember how, way back in 2007, green was the new black? Watch for a new new black in 2008: green building.

The press is gushing with green-building news:

Grist thanks its sponsors. Become one.

Then there’s HGTV’s first-ever Green Home Giveaway: “We’re taking green mainstream … a green home can be a real home!” Win a green home in snooty Hilton Head, S.C.? Sounds OK on an ass-cold day like today.