fone for phish

Wondering whether the seafood entrée you are about to order at a restaurant is environmentally friendly? Pulling the Monterey Bay Aquarium’s Seafood Watch Card out of your wallet to check it out is so 2006. Enter FishPhone, a text-messaging service provided by the Blue Ocean Institute.

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Text 30644 on your cell phone with the message "FISH" and the name of the fish in question, and the BOI will get back to you within seconds. The FishPhone website allows mobile web users to look up seafood choices as well, and provides a "Guide to Ocean Friendly Seafood" that you can download to a handheld device.

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