Look, Ma, Green’s on TV!
Discovery and Sundance channels plot green programming
Good news: soon you can be green without leaving your couch. Next year, Discovery Communications will start up an around-the-clock channel focused on eco-friendly living. The already-existent Discovery Home channel will be rebranded as Discovery PlanetGreen and beamed into 50 million homes, starting off with a series called “Ten Ways to Save the Planet.” (And it just so happens that your favorite online green magazine — yes, that would be us — will be a partner in Discovery’s green initiative.) The Sundance Channel is also getting into the game: under a campaign dubbed The Green, it’s widely airing a public service announcement wherein Robert Redford directs readers to eco-tips on the Sundance website. In mid-April, the channel will debut a weekly three-hour green programming block, kicking off with “Big Ideas for a Small Planet,” and will announce a promotion soliciting one-minute green-living films from viewers. Says Discovery CEO David Zaslav, soon to be working out of a carbon-neutral headquarters: “Today, green means responsible.”