Later this week, I’ll be reporting from the Organic Summit in Boulder. Judging from the attendees list on the homepage, the summit brings together the shakers and movers behind what Michael Pollan has called “industrial organic” — the large-scale producers and processors that stock the shelves at Whole Foods and the organic sections at Wal-Mart, Safeway, etc.
But the organizers seem intent on shaking things up. The speakers list ranges from Brahm Ahmadi of Oakland’s excellent urban-ag project, People’s Grocery, to Jim Thomas of the GMO watchdog ETC Group to Shelley Rodgers, who’s making a documentary called What’s Organic About Organic? Other speakers include Seth Goldman, who sold a large chunk of his company HonestTea to Coca-Cola a couple of years ago; and Fred Schilling, who launched Dagoba Chocolate in 2001 and sold it to Hershey in 2006 (and was recently quoted in The New Yorker comparing chocolate’s flavor profile to “the breast of a woman on her back.”)
Oh yeah, and me, on a panel with a couple of other gadflies, to expound on the topic of “evolving cultural issues on organic.”
Look around the Organic Summit homepage, and tell me in comments below what I should ask — or tell — the folks in attendance.