USA Today recently published a short feature on musician Jack Johnson. Although the focus of the piece (Jack’s a mellow surfer dude from Hawaii) = not news, there is this interesting bit (emphasis mine):
Johnson’s contracts require that event organizers compost and recycle at least 50 percent of the waste generated at the show and purchase carbon-dioxide offsets covering the energy his show uses.
To reach out to fans, he has created a social networking site, allatonce.org, where people can talk about green initiatives, trade greening tips and organize carpools to concerts. As an incentive, visitors get free downloads from Johnson and other musicians.