New documentary takes a look at eccentric soap purveyor Dr. Bronner

The wackadoo jargon encircling bottles of Dr. Bronner’s organic, animal-friendly soap products is infamous (“ENJOY ONLY 2 COSMETICS, enough sleep & Dr. Bronner’s ‘Magic Soap’ to clean body-mind-spirit instantly uniting One! All-One!”), and the story of the not-really-a-doctor and his all-purpose cleaning empire is just as quirky as one might expect. Grist’s Kate Sheppard reviews a new documentary that takes a look at the man behind the madness.