From the energy & environment agenda on the spiffy new White House website:

Help create five million new jobs by strategically investing $150 billion over the next ten years to catalyze private efforts to build a clean energy future.

Not create but help create jobs — government as partner, not mommy or daddy.

Not just spending but strategic investment — emphasizing positive rate of return rather than cost.

Not replace but catalyze private efforts — use government to nudge markets in the right direction.

Not return to pre-industrial Nature but build a clean energy future — active not passive, ahead not backward, implying work (build) and thus jobs.

They’re just good at this stuff.