Sustainable consumerism — i.e., buying greener stuff — is a hot topic these days. Opinions range from "hey, it’s a low-impact way of drawing people into the sustainability movement” to “it’s perpetuating a horrendous illusion, that the modern American consumer lifestyle can ever be sustainable.” I’ll admit to having some sympathy with both these perspectives. I go back and forth.

I think Alex Steffen’s got the right basic idea in this post. To wit: let’s not fool ourselves that any currently available consumer lifestyle is truly green. But consumer power is real power, so let’s use it strategically to move things in the right direction.

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Worth reading the whole thing.

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