Business/management guru Tom Peters reads the ongoing series on global warming in the New Yorker and wonders:

Why is an issue that is so grave and so real so poorly understood? Why has the issue of global warming been so poorly marketed? Why is the brand called "The Global Warming Catastrophe" such a weak brand? What can—and should—be done?

Your support powers solutions-focused climate reporting — keeping it free for everyone. All donations DOUBLED for a limited time. Give now in under 45 seconds.
Secure · Tax deductible · Takes 45 Seconds

Stories like this don’t tell themselves.

Make others like it possible. Your support powers solutions-focused climate reporting — keeping it free for everyone. Give now in under 45 seconds.
Secure · Tax deductible · Takes 45 Seconds

Read the comments under his post. It’s a pretty revealing snapshot of current attitudes on global warming.

(On an unrelated note, what possible justification can Powers have for having his site — and presumably his "brand" — be titled "tompeters!" Did he not get the exclamation-points-are-odious memo?)

To support our nonprofit environmental journalism, please consider disabling your ad-blocker to allow ads on Grist. Here's How

(Via Treehugger)