During Vietnam we used to say that “fighting for peace is like screwing for virginity” (OK, not exactly, but you get the point). I had a flashback of that today here at Gristmill.

A new ad in rotation here from some outfit called the National Outdoor Leadership School invites you to “Traverse a glacier — before they melt.”

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In other words, NOLS has decided that there’s no point in trying to be part of the solution, and it’s better to make a buck making the problem worse, encouraging people to travel great distances to hike over glaciers (before all that travel causes them to melt).

Now with extra marketing power from the used-car school of sales: “These won’t last long, get in here today!”

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Maybe we can award them a special “George W. Bush Environmental Awareness” plaque for their school.